Pet ownership is a key element in our society with pet ownership contributing massively to happiness, physical and mental health, and eliminating loneliness.

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In the UK alone around 25% of adults own dogs, one quarter of the adult population.

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However pet owners often have to leave their pets at home or pay to have them looked after while travelling, eating in restaurants, and visiting cultural institutions, due to restrictions either in legislature or imposed by the management. This often leads to separation anxiety for pets and has a short-term impact on the well-being of their owners being obliged to leave their companions. 

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With the economy suffering post-covid, and from the indirect effects of the war in Ukraine such as the current energy crisis, pet owners offer a huge opportunity  for businesses. This is because many people limit their travel and cultural life due to the restrictions / costs of taking their pets.

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Our goal is to improve the freedom of movement of pets and their owners with full respect and consideration of non-pet owners.

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